Ok, so we’ve reviewed a lot of marketing businesses throughout the pages of our blog, but SEO companies are a whole different beast. While traditional marketing companies are our bread and butter, and we’ve learned so much from them, there is something we all can learn from online marketers and search engine optimization services. In the next few paragraphs, I’ll explain what we can learn from these companies and hopefully you can take something away from this post and apply it to your business.
SEO Companies Should Focus on Traffic
While we all have seen internet marketing gurus in Atlanta, Georgia talk about how they can rank YouTube videos instantly on page one for a lot of terms lately, there’s one thing that we should really ask ourselves before subscribing to these types of Atlanta SEO services. And that one thing is…. TRAFFIC.
It’s great if there’s if a company can offer legitimate SEO services, but you have to be keen to asking that company what the return on investment is going to be. For instance, if someone can perform search engine optimization techniques to a YouTube video so that it ranks for “Best Internet Marketing Services in Atlanta, Georgia,” you have to be able to back up the need to rank for such a term. How many people are actually searching for this term? Intuition would tell us that a lot of people would be looking for this. However, the insights that the search engines like Google provide for us says otherwise. Currently, there is no search volume for this term. None. Zero. Zilch. So, why on earth would someone go through the trouble to perform SEO techniques for this term? It’s simple. It’s easy to rank for something that there is no competition for.
Great SEO Services Get as Many Eyeballs On Your Website as Possible
The goal of any legitimate SEO agency is to get as many eyeballs in front of your website (or YouTube video) as possible. The more people that have the chance to click on your web property from the search engine results means the more people will be visiting your website. Furthermore, the more people that visit your website the better. More visitors equals more opportunity for you to sell your services or products either directly or by getting them in your sales funnel through a phone call or form-fill.
All-in-all, the one thing that we can all take away from this is that before jumping on the bandwagon of hype, we should use some logic and see what the long-term ROI is going to be in any marketing efforts.
For more information on the linked resources above, visit the following resource:
1425 Ellsworth Industrial Blvd NW #20, Atlanta, GA 30318